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Pure Elementz
Pure Elementz came into existence as a radio show on Philadelphia's 103.9 The Beat radio station. It started out as "Funkorama Friday", then morphed into "Tha Fundamentalz", and from day one has been dedicated to serving up fresh Hip-Hop. When the station changed It's branding from "Philly 103.9" to "103.9 The Beat". The powers that be wanted to change the names of all specialty shows like ours on the station, so I immediately thought of "Pure Elementz". Why? Because it sums up what I have always held true to my heart, and that is representing the pure, non-commercial side of Hip-Hop music. On Philly 103.9 DJ Tactics was hired by the station initially to be the "Board-Op", meaning the man responsible for running the board, watching levels, playing commercials (boo!), keeping us on the air and essentially producing the show. After getting to know Tactics, and discovering that he was also a DJ with the same interests in good Hip-Hop, it was a perfect fit to add him to the show. The chemistry was there from the start, and with both of us having our own unique styles, Pure Elementz was finally a complete package. We always had a flow of well known Hip-Hop artists stop by as well, including De La Soul, Gang Starr, Royce 5"9, Big Noyd, Black Moon, Mos Def and more. But with the continuing commercialization of Hip-Hop, and less and less of the good pure music getting airplay, the show was eventually canceled When the station relaunched on a New frequency. But the following that the show generated in the Philadelphia tri-state area was voluminous, and those thousands of weekly listeners were left in limbo. So what is the natural progression for the show? Take it online to serve the masses not just locally, but worldwide with the finest of raw, uncensored Hip-Hop! There is a major void nationwide with Hip-Hop radio shows disappearing left and right, and Pure Elementz is here strictly to satisfy that craving. DJ Jay-Ski and DJ Tactics, with over 35 combined years in Hip-Hop as fans and also as Turntablists, definitely know the type of Hip-Hop that needs to be heard. The Hip-Hop that comes from the heart, songs made creatively with good intent for the culture. We aren't haters of "hit" makers, we are simply opposed to the type of hits that are made with the gimmicky attempt of crossover success. Pure Elementz is a brand that will always be here, as long as we are physically able to spin records and broadcast the sounds to your ears!